Principles of Typography
The principles of typography follow a set of guidelines and principles that ensures any typefaces used are harmonious with each other and other design elements. These principles include:
- Legibility: is the readability of a typeface and emphasizes the importance of selecting appropriate typefaces and sizes for different contexts.
- Hierarchy: helps to guide readers' attention by using variations in size, weight, and style to establish a clear visual order.
- Alignment: ensures that type is visually aligned and organized, whether it's left-aligned, right-aligned, centered, or justified.
- Contrast: created by combining different typefaces, sizes, weights, and colors to add visual interest and differentiate between different levels of information.
- Proper spacing: includes leading, kerning, and tracking, ensures readability and prevents overcrowding or excessive gaps between letters and lines.
- Consistency: ensures that typographic elements are applied consistently throughout a design, contributing to a cohesive and unified visual identity.